It is stated in the Adi-Varaha Purana, “O fortunate one, those who read or hear of the glories of Mathura go to the supreme destination. By hearing the glories of Mathura, the listeners liberate two hundred relatives on both sides of their families.” The great rishi among the devatas, Shrila Narada Muni, is recorded as stating in the Skanda Purana, “The results one gets by living in Bharata-varsha [India] for thirty-three thousand years are easily attained simply by remembering the glories of Mathura.” Lord Varahadeva told Bhumi Devi, the goddess of the earth, “O Devi, within all the three worlds there is certainly no place superior to Mathura.
I live there eternally throughout the ages.” In the Padma Purana it says, “Mathura is more glorious than the Vaikuntha Dhama of Narayana. Anyone who spends even one day in Mathura will become devoted to the lotus feet of Shri Hari.” The Adi-Varaha Purana the following verse appears, “If the killer of a brahmana, a drunkard, a killer of cows, or any person who violates brahmacharya circumambulates Mathura, he will be freed from the results of all his sins. A pilgrim, who comes from a far away country and circumambulates Mathura, purifies whoever sees him and relieves them of their sins.” The Padma Purana says, “Attachment for Mathura is aroused only in those fortunate persons who have firm devotion to Shri Hari and have achieved His grace.”
The Vayu Purana it says, “Aho! This Mathura Dhama is even more superior to and also more blessed than Vaikuntha, the Dhama of Shri Narayana. By residing here for only one day one attains Krishna-bhakti and by residing here for three nights, one attains the most rare Krishna-prema which is rare even for the most liberated of souls.” The Adi-Varaha Purana states, “The ultimate goal of one who practices yoga, one who knows Brahma, or one who is a thoughtful philosopher is easily attained by one who dies in Mathura. O Devi, any person who dies in any place within Mathura—a holy place, a home, or even a courtyard—certainly attains salvation.”
The Padma Purana says, “Women, untouchables, animals, birds, deer, etc. can attain salvation if they die in Mathura. Those who die in Mathura by snake bite, by the attack of wild animals, from fire, water, or any other sort of unnatural death are transferred to Vaikunthaloka, the abode of Hari.” In the Brahmanda Purana it is said, “The precious attainment of ecstatic love, which is rarely obtained by serving all the holy places within the three worlds, can easily be attained simply by touching the dust of Mathura.”
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