Matchless Gifts has formally announced a design competition inviting artists and devotees alike to create the official artwork for the historic storefront’s merchandise during the auspicious 60th anniversary year of the International Society for Krishna Consciousness (ISKCON).
The sacred pilgrimage site at 26 Second Avenue in New York’s Bowery holds unparalleled significance, for it was here that His Divine Grace A.C. Bhaktivedanta Swami Prabhupāda first gathered sincere souls to chant the Hare Kṛṣṇa mahā-mantra and, in the year 1966, established ISKCON for the benefit of all humanity.
The selected design will be prominently featured across all official merchandise—both in-store and online—including hats, T-shirts, and tote bags. Submissions are being accepted until February 28, 2026, after which the winning design will be chosen in March 2026 by His Holiness Rādhānātha Swami.
Designs may be submitted via email to info@krishnanyc.com. Current merchandise from the 26 Second Avenue store may be viewed and purchased through the official Krishna NYC online store, while updates concerning the competition are regularly shared on their official Instagram account.
This initiative offers a rare and meaningful opportunity to render creative service in connection with ISKCON’s 60th anniversary celebrations, while contributing to the enduring visual legacy of one of the most sacred and historically significant sites of the Kṛṣṇa consciousness movement.
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